Taco Bell taps QR codes to drive engagement

Getting it right

Nowadays, there are many companies such as Starbucks and Taco Bell who have implemented mobile bar codes into their strategies.

For example, earlier this year Starbucks let coffee lovers find their favorite roast via a campaign that incorporated mobile bar codes.

The company promoted its coffee roast such as Blonde, Medium and Dark in its in-store locations.

Additionally, Taco Bell drove awareness for its new Doritos Locos Tacos by placing QR codes on its packaging (see story).

By incorporating mobile bar codes, marketers are able to not only promote new initiatives, but engage consumers in innovative ways.

The marketers we work with are fond of mobile bar codes and many of them are implementing them in strategic ways to unlock their full potential, Ms. McPherson said.

We suspect that marketers who have not had good success with them have not yet begun to think of them strategically, she said.

Read more here....http://www.mobilemarketer.com/cms/news/software-technology/12892.html

Find, Point, Scan:Using QR Codes in your Library May 16, 2012

If you did not then look at the Slideshare presentation for more details

Footnote: QR Code (TM) is a registered trademark of Denso Wave Incorporated in Japan.

QR codes can go very wrong and hurt your business.   QR codes are a wonderful thing when used correctly and can generate addition business or sales

QR Codes on billboards This is a highly visible way to get your message out to customers, but the lack of ability to actually take a usable picture of the QR code makes this form of usage worthless.
QR codes on subways or buses So, you are on the subway and there is a banner ad with a QR code. What are the odds you are going to stand up and take a picture of the QR code and get more details. Not very likely. If the ads are on the outside of a bus, there is no way you are going to be able to snap a picture as it is going by. The same applies to a QR Code on an ad on the outside of a taxis.
QR codes in magazines on airplanes You are on a plane and there is a QR code in a magazine. This is a mistake to put a QR code here. For now, you cannot have your smart phone operating in a wireless mode while the plane is in the air, making the investment a very poor one. People are not going to snap a picture.
QR Codes on headstones This is a great one to get people to pause and think about what is going on here. Where is this one going to take you? Down under? The only valid reason for QR codes on headstones is to give you information about the person who is buried there.
QR Codes sent in email So, you decide to send a QR code in an email to your clients or potential clients. The purpose of a QR code is to be snapped in a picture as part of the scan process. When the person opens the email on their smart phone, it is inside the smart phone and the camera is on the outside. Not a good combination.
QR Code takes you to a web site using flash This is another problem with QR codes when someone scans the QR code which takes them to a site using Adobe Flash. Not all phones are capable of viewing flash and if not, you just lost that person.
QR code takes you to a site not optimized for mobile devices This is the single biggest problem with web sites which are the end point for scanned QR codes. You have gotten the person to start the process and come to your site only to reach a web page which is difficult to view on a smart phone. You need to have your pages viewable on a smart phone and usable.

Boere kan baie meer vra vir hul wyn: Sake24: Maatskappye: Landboubesigheid. Die wynbedryf deur die bril van ’n restaurateur lyk anders as deur die bril van ’n wynboer, veral wat betref die prys.

Allow me to add the following form the news report in today's morning paper:

Dié hoë pryse ontstel wynprodusente wat sukkel om kop bo water te hou. Pick sê hy kan wyn teen dié pryse verkoop, want hy verkoop nie net wyn nie, maar ’n geleentheid wat sy kliënte vier.

In short and roughly translated the above boils down to the following:

1. Winemakers are complaining about the disparity in what they are paid for and what wine is sold for in a restaurant. 
2. A top restauranteur speaking at the annual Wine Cellar's congress say's in effect you are not just missing the point but also missing an opportunity.
3. The industry - he believes - is splintered into factions each pursuing its own vision and mission. 

For a long time we - CliCode and QR4Wine - have been trying to talk to the industry about enhancing the wine experience; exactly what Alan Pick,owner of The Butchers Shop & Grill is trying to get across.

We have sent out many many newsletters with valuable marketing information. They mostly remain unread and unanswered (we have the software to check). It is as if they are afraid that selling and marketing may pollute the noble winemaking profession. The focus in our humble opinion is in wrong place. The industry revolves around and is fixated on its own image as producers. The point they are missing is that they should look at the world as marketers. Many will complain bitterly about this allegation and point to what they are doing. We respectfully disagree.

As a marketer of experience enhancing solutions you just can't get to the decision makers. It is as if they are reluctant to stoop to listen. We tried - and failed; for one thing just look who is following us on Twitter at @QR4wineSA (and who NOT?)

Hotel Mobile Apps / iPhone Apps / Ritz-Carlton Hotels / Hotel News / → All Tags

Ritz-Carlton Goes Crazy for QR Codes With Their First-Ever Mobile App

May 1, 2012 at 11:09 AM | by juliana | Comments (0)

It took them a while to get in on the mobile app game but Ritz-Carlton Hotels has finally launched their iPhone and Android mobile app today and it goes way beyond booking a hotel room.

The app actually personalizes information for a guest the moment they arrive at a Ritz-Carlton hotel. GPS technology can recognize when the guest has stepped into a Ritz-Carlton, signaling the app to start pulling in destination and landmark tips from Ritz-Carlton concierges from Foursquare

The app also relies heavily on QR codes which are placed throughout individual hotels and give off a variety of information and even activities. For instance, at the Ritz-Carlton Kapalua, guests can take a tour of the hotel's art collection using the QR codes found and scanned into their app. (The QR code function is built into the app, using your phone's camera so no need to download another app for that.)

It is all about enriching the user experience at your point of brand impact. Can that be rocket science then?

For the unconvinced ans disengaged old School marketers in this country.

Asides

Lufthansa Livery Gets A QR Code

By Roger ⋅ April 1, 2012 ⋅ Email this post ⋅ Print this post ⋅ Post a comment

Germany’s Lufthansa, the largest airline in Europe, has a new livery for its fleet. Whilst retaining the original color scheme the tailfin emblem now incorporates a QR Code (image below). The code resolves to the Lufthansa mobile site where passengers can book flights, check-in and look up the status of specific flights. Head of Lufthansa future technology A.Scherz said that “With the roll out of in-flight broadband we want passengers traveling with other airlines at 30,000ft to scan the code of passing Lufthansa aircraft and book their next flight with us”. Lufthansa say the initial six aircraft with the new livery have been well received by passengers and that they hope to have the whole fleet QR Coded by the end May.

• Tweet

-->

Pin It -->

Discussion

No comments for “Lufthansa Livery Gets A QR Code”

Post a comment

What more can I say. A picture worth a 1000 words.Thanks again Roger.